PastelizouBrazil
Pastry Shop
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Neighborhood pastel shop with an identity that makes you hungry.
Pastelizou is from Fortaleza: crispy pasties, fresh smoothies, and fast service. The brand called for a relaxed tone without losing visual appetite.
I developed identity and applications that work at the counter and on Instagram: warm colors, readable typography, and product photography front and center.
Deliverables
- Visual identity
- Social media assets
- Brand applications
Brand
Logo, palette, and graphic system designed to work on packaging, menus, and stories.
In the real world
Mockups and pieces that show how the brand lives in the day-to-day of the shop.
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Next step
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